Friday, September 16, 2011

Monday, September 12, 2011

How Meetup was born out of 9.11

From the founder of

Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.

A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was
born: Could we use the internet to get off the internet -- and grow local communities?

We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing.

Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.
They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.

Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!

The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011

Monday, August 29, 2011

Mistakes in Social Media Recruiting

Here's an interesting one from Dr. John Sullivan (from Feb. 2011).
Attempting to reach active candidates by posting job announcements is the #1 most common error. As a microcosm of society, most online communities are full of people not actively looking for a job, so broadcasting announcements to them is both annoying and ineffective. Social media is a great tool to identify and build relationships with employed top performers who are not actively looking for a job at this time. Ninety-nine percent of your focus should be on recruiting people who cannot be found on job boards or your corporate careers site.

Wednesday, June 15, 2011


It's Game 7 of the Stanley Cup Final, and a man makes his way to his seat right at center ice. He sits down, noticing that the seat next to him is empty. He leans over and asks his neighbour if someone will be sitting there.
"No," says the neighbour. "The seat is empty."
"This is incredible", said the man. "Who in their right mind would have a seat like this for final game of the Stanley Cup playoffs and not use it?"
The neighbour says "Well, actually, the seat belongs to me. I was supposed to come with my wife, but she passed away. This is the first Stanley Cup we haven't been to together since we got married in 1967."
"Oh ...... I'm so very sorry to hear that. That's terrible. But couldn't you find someone else, a friend or relative, or even a neighbour to take the seat?"
The man shakes his head. "No, they're all at the funeral."

- Thanks cousin Les!

Friday, March 18, 2011

Tuesday, March 15, 2011

A fitting quote from Douglas Adams

The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong, it usually turns out to be impossible to get at or repair.
In light of the events of the past 5 days, this would seem both very sad & very true.

Monday, February 21, 2011

Life looks for life.

Click up to full screen - you'll be glad you did.

Monday, February 14, 2011

If I Could Be With You

If I could be with you,
I'd love you long.
If I could be with you,
I'd love you strong.
I want you to know, that I wouldn't go,
until I told you, honey, that I love you so.

If I could be with you,
one hour tonight.
I would say & do
the things I might.
I'm telling you true,
I'd be anything but blue.
If I could be with you,
(for one hour).
If I could be with you.

Happy Valentine's Day. From AJ Croce and I; mostly AJ.

Monday, January 10, 2011